STR Marketer


Would you want the EXACT BLUEPRINT showing what the TOP 1% of Professional STR Businesses are doing RIGHT NOW, that the other 99% are not?

How to Quickly Ensure the Future Success and Growth of Your Professional STR Business


Drastic changes have already happened and short term rentals have evolved.
The old way we've all been taught is no longer effective in our "new normal".




Key requirements for success and growth in the long term

Guest Expectations

How to automate the process of discovering what each guest REALLY wants right now.

Listing Formulas

How to formulate your listings to match EXACTLY what each individual guest is looking for.

Optimize & Automate

How to SYSTEMATICALLY optimize while freeing up your time with automation.


Learn how to offer each unique guest exactly what they want.

It’s easier than you think to get started,
and your guests will love you for it.

  • No matter if your listing is on a platform like Airbnb or on your own website, chances are you’re showing the same listing to everyone.

  • Each guest has their own unique needs, but you’ve created an one-size-fits-all generic listing that tries to appeal to everyone. Meanwhile guests are struggling to find what they are looking for and are always left asking “is this really the right property for me?”

  • As a professional short term or vacation rental property manager, you owe it to your guests to offer them what they want.

  • Get the systems and step-by-step processes that make it easy to offer the perfect listing that is exactly what they are looking for.

Today more than ever, in this new world we all live in, guests require certainty about booking a stay, confidence in choosing a property and conviction that they can trust a host.

Personalization Builds Trust.

  • Be more relatable and relevant, by speaking to each individual, in their language, their voice.

  • Address their specific needs, concerns and insecurities.

  • Answer their questions before they are asked.

Get the frameworks for delivering highly personalized listings and guest engagement that builds guest trust and confidence better than the obsolete “one size fits all” old way of marketing STR properties.


Because for us this is SO MUCH MORE than just “teaching content”. We want you to have everything you need to succeed, so you'll go beyond just learning new concepts...


This is about helping you build massive momentum by actually applying what you learn and implementing them into your business each step of the way. You'll learn by doing, and achieving actual progress faster and easier than ever before. 


Personalization Is The Core

  • Deep Knowledge Super Personas

    Deep knowledge personas of prospective guests, enriched with how they define their perfect stay, focusing on their specific purpose, priorities and preferences.

  • Progressive Guest Profiling

    From first inquiry, throughout their stay and after they leave their review, progressively gathering and validating information about guests from their responses, registrations and behaviours.

  • Multiple Personalized Listings per Property

    Property listings with unique titles, photos and descriptions, formulated to match a specific super persona and aligned with their most desired property attributes and guest experiences. 

  • Personalized Dynamic Guest Engagement

    Communication that dynamically highlights the key amenities, local attractions, activities and guest services that are most relevant each individual guest.

So, what do you get?

You'll Walk Away With A Repeatable System That
Gets More Bookings
Every Time

Simplified Step-By-Step Frameworks For Easy Implementation

With these frameworks and systems you can confidently adapt the STR Marketer methodologies to virtually any market.

Identify What Attracts The Best Guests


Listings That Get Bookings

Automate and Minimize Guest Support

Test, Measure
and Optimize

Lets Take A Peek Inside...

 is a six module training program that gives you the clarity and confidence to launch, grow and scale a high 6, and multiple 7-figure professional property management company... even if you’re starting from scratch.

How Does The Program Work?

During the STR Marketer Experience, you’ll learn step-by-step about the proven system to consistently outperform your competitors.

All the course materials, downloads and instructions are provided in our members only website (The STR Marketer Hub). You’ll be able to follow along and learn at your own pace after each module is released.

  • Step-By-Step Training: Easy to follow, practical and actionable modules - Each module consists of short video lessons and/or written step-by-step trainings. Lesson summaries are also provided so that no matter how you like to learn, we have you covered.

  • Tools and Resource Center: Access to over a dozen of worksheets, cheatsheets and templates to fast track your progress and for you to use again and again, any time you need it.

  • Proven Action Plans: Action plan exercises following each training session, each building upon the last session, bringing you a step closer to your own end-to-end solution.

Everything you need will be at your fingertips.

So as you go through the STR Marketer material, questions will pop up. So we’ve put all the tools, resources and people in place to help you get the clarity you need for applying everything you (or your team) are learning.

Why is now the perfect time for professional short term and vacation rental property managers?

The global crisis has caused a divide of two distinct groups of Short Term Rental Hosts: 

The Hobbyist and the Professional

While the hobbyist continues to do what they've done in the past, the professional recognizes the need to evolve, they understand that the whole world is going through drastic change and they need to keep up with those changes for their business to succeed.

As the professionals adapt to the changes for our "new normal", the divide between hobbyists and professionals widens.  The gap between the professionals that keep up with the demands and expectations of guests and the hobbyists that don't has become more and more obvious.


Guests have the choice to book their stay with a host that hasn't invested the effort or care to identify their unique purpose, priorities or preferences.  They can also choose to stay with a professional property manager that offers personalized listings and communications that meets their expectations as an individual and addresses their specific concerns.


The guest's decision is easy and selecting a property offered by a professional is a no- brainer.

Now is the perfect time for you.

Now is the perfect time to establish yourself as a professional property manager, someone who is serious about offering the perfect property for each guest and ensuring they have the best experiences during their stay.

What if you don't adapt?

Because today's guests' increased levels of uncertainty,
the old way we've all been taught is no longer effective

By continuing to publish a generic one-size-fits-all listings and not updating your business to formulate multiple personalized listings per property that specifically highlight the property attributes and unique experiences for each individual potential guest,
you're really going to struggle and you may be risking the future of your company .


Get the frameworks for identifying who your potential guest segments really are, what is most relevant about a property that attracts each individual guest.

Get the systems for formulating multiple unique listings per property and crafting personalized communications to establish certainty that guests have found and booked the perfect property for their stay.  

Will this work for me?

If you’ve read this far, then I know that you’re serious but there could be a few thoughts running through your mind. Things like…

  • “I don’t have enough time for something else.”

    The last thing you and I want is something else on our todo list.

    That’s where STR Marketer is unique, the entire course has been intentionally structured to help you absorb the content and apply it into your business ASAP..

  • “Will this work with my software and technology.”​

    The good news is, the technology options available today make this a LOT easier. In fact, inside STR Marketer we provide step-by-step training that works with what ever PMS or CRM system you already use or want to use no matter your skill level, your budget, or your market.

    So no matter what option is right for you, you’ll be fully supported.

  • “How is this different from other courses?”

    This isn’t based off on one-time success. It’s the accumulation of strategies, from hundreds of different markets, all distilled down into a blueprint for success.

    You don’t have to experiment to hopefully find something that works. Just follow the blueprint. It’s been proven to work over and over again.

  • "Will this work for Airbnb or other OTA platforms, or my direct booking site?"

    STR Marketer frameworks work universally and can be applied to your business no matter where you choose to publish your personalized listings.


    Inside the trainings you'll also learn certain tips and tricks that help you with the different nuances and limitations of some of the online platforms. 

What is a marketing system that generates 6, 7 and even 8 figures WORTH TO YOU AND YOUR BUSINESS?

Let’s talk about the value of this course, tuition, and what this 

course will be worth to you.

What is it worth to you and your business?

What is it worth to have proven systems that continuously attract the best guests, highest occupancy and most revenue?


What is it worth to be able to effortlessly attract more owners by truly differentiating your company while outperforming all your competition? 

What is it worth to your clients, the property owners?

What is it worth to bounce back from the crisis and deliver predictable ongoing revenue and occupancy for your property owners? 


What is it worth to have a proven process for serving a large number of owners and their properties in an incredibly efficient and effective way? 

What is it worth to your legacy?

What’s it worth to grow a business that supports you, your family and the impact that you want to have in this world?


You are the most important asset in your business. Your ability to adapt, survive and to continue to thrive and grow your business will determine whether or not you succeed in the long term.

And I’m going to be straight with you here. STR Marketer is not some cheap program. It’s a world class and highly-effective system that gets you results.

This kind of knowledge and these kinds of results, they are obviously 

priceless. Here’s the reality…

You do have other options, but only one makes sense

If you think about all the other ways that you can learn about growing your business, from applying to schools and trying to get your MBA (at a cost of hundreds of thousands of dollars) to contracting a consulting firm (often at tens of thousands a day) to hiring staff with expertise and experience (in addition to thousands per month in salary, the time and effort to manage more people) or the school of hard knocks and trying to figure everything out on your own (which can cost you more than all of those things combined).

So, you can do these things if you wanted to, but I'm pretty sure that none of them come with a money back guarantee.


“You’re Fully Covered” Guarantee: Try STR Marketer for a Full 14 Days, 100% Risk Free

If you are unhappy with the STR Marketer Experience during the first 2 weeks, I want to give you your money back.

Go through the course. If you don’t love it, email me at any time during the first 14 days, show me you’re doing the exercises, and I’ll immediately send you a prompt and courteous refund.


BTW – I ask you to send me your work because I know if you implement what I teach, you will get results. 


However, if you’re thinking of purchasing without doing anything, you and I both know you won’t make any progress. 


I’m not interested in spending energy supporting “tire kickers”… and hopefully this isn’t you.

Our community is made up of people who take their business seriously. 


People who understand the value of marketing systems that maximize revenue and what that means for their long term success. 


These are the people I know will succeed. People who are committed to implementing proven systems and building a thriving business.

That’s why I want you to go through the course for 14 days, implement what I share and begin experiencing the benefits. STR Marketer is the most complete marketing system for producing stable, reliable, revenue in the sort term and vacation rental industry… and I can’t wait to help you do the same.

Fair Warning!

The STR Marketer Registration Period Closes July 30, 11:59 PM PT

There is a specific reason the registration period is only available for a short period of time.

Our team likes spending more of our time serving vs. promoting. So like a college or university, enrolment is only open for a short period of time. Then we shift gears to focus our energy on teaching, supporting and helping you.

That’s why it’s important you know that the registration period ends at 11:59pm PT on Thursday, July 30. You must register before this time.

There will be no exceptions and no reopens.


There Has Never Been a Better Time THAN RIGHT NOW

We live in an exciting time. And even during all the uncertainty and craziness, never before has there been so much opportunity. But that also means there is a lot of change that’s happening around us.


Some people will keep up with the change.

Others will not.

We are living in a period of those who are able to adapt and see where things are going in their market, and those who try to ignore what’s happening.

  • Personalization is the future. You’re experiencing it yourself right now with the online services that you use every day – am I right?

  • The question is, will you stay with the old generic one-size fits all or adjust to the new personalized way of doing business?

And as you look to make a decision, just know this…

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